26 1 / 2012
"Important as the technology and expertise may be, we find that most companies should focus first on high-quality data, process, people, and culture. Ignoring these is a bit like putting enough energy into a leap to get halfway across a stream; it takes time and money but leads to an unhappy result. We propose four interlocking steps to use your data more effectively and to create a data-driven culture in your company."
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