White realized that 1) if customers want rare and valuable albums they will be expensive, 2) the market price will be reached no matter what they sell them for initially, and 3) if someone is going to profit it might as well be the creators. So instead of selling them cheap, he auctioned them off at ebay, and as one would expect from the high prices in resale markets some albums sold for $300.
Shane's Blog
VP of Digital Media at KCPT - Kansas City Public Television. I use apple computers. I listen to radiohead.
Follow me on Twitter.
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2012-06-05
Source: forbes.com
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