You can jump to these new platforms, trying to re-create all the elements of your radio station’s brand, building a castle around it, complete with moat. Or you can think about the different elements and experiences that make your station special and figure out what mix of them works in each space. Think of it as crafting your brand’s empire across a broad domain.
VP of Digital Media at KCPT - Kansas City Public Television. I use apple computers. I listen to radiohead.
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