PBS and six member stations experimenting with donation requests on COVE
PBS and six stations are collaborating on a pilot project for the Prosper online giving initiative, to create “call to donate” ads for online audiences, according to the PBS Station Products & Innovation blog.
“Advertising on PBS.org already benefits PBS stations,” the blog notes, “because the revenue made from these efforts helps fund PBS programming. This experiment is investigating how to best integrate calls to donate into COVE,” or Comprehensive Online Video Ecosystem, PBS’s local-national video platform.
Stations participating in the experiment are Iowa Public Television; KPBS in San Diego; KLRU, Austin, Texas; PBS SoCal in Los Angeles; WGVU, Kalamazoo, Mich.; and Chicago’s WTTW.
