#KC Launches All-Star Game Social Media Command Center | V3 Kansas City Integrated Marketing and Social Media Agency
As thousands flock to Kansas City for the 2012 MLB All-Star Game, a small group of volunteers is holed up inside H&R Block, manning a social media command center designed to track the conversation surrounding #KC and the #ASG, as well as engage visitors and residents alike.
In the command center, trained volunteers work in four- to five-hour shifts, responding to tweets that include the #KC or #ASG hashtags. Parking and event questions abound, as do requests for restaurant recommendations and attractions. The organized effort also includes a Tumblr that regularly dispenses photos, tweets, recommendations, polls and other KC-related content.
The overall message? Kansas City is not only listening—the city is here to help, too.