#KC Launches All-Star Game Social Media Command Center | V3 Kansas City Integrated Marketing and Social Media Agency
As thousands flock to Kansas City for the 2012 MLB All-Star Game, a small group of volunteers is holed up inside H&R Block, manning a social media command center designed to track the conversation surrounding #KC and the #ASG, as well as engage visitors and residents alike.
In the command center, trained volunteers work in four- to five-hour shifts, responding to tweets that include the #KC or #ASG hashtags. Parking and event questions abound, as do requests for restaurant recommendations and attractions. The organized effort also includes a Tumblr that regularly dispenses photos, tweets, recommendations, polls and other KC-related content.
The overall message? Kansas City is not only listening—the city is here to help, too.
“We want to use our resources to show what Kansas City can do,” says Alan Carr, vice president of marketing and communications for the Kansas City Convention and Visitors Association.
