Most stations simply added sustainers to their member programs as a new way to pay without taking the next important step of changing their business model. This isn’t just about adding another way to pay or creating a steady monthly cash flow that evens out the peaks and valleys of on-air membership drives. It’s about adopting a new model that assigns top priority and focus to acquiring and keeping sustainers.
VP of Digital Media at KCPT - Kansas City Public Television. I use apple computers. I listen to radiohead.
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