The amount of “damns” your founders give will set the standard the rest of your company is going to follow, and that affects everything from product design to customer service to the copy on the website to, yes, whether or not you have a cute mascot. And so it’s really, really important to get this right and to get it right from the start.
VP of Digital Media at KCPT - Kansas City Public Television. I use apple computers. I listen to radiohead.
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