NPR’s Todd Mundt says public radio needs to innovate or die » Nieman Journalism Lab
And then there are individual NPR stations, so many of which have no reputation for innovation. As consumers find more ways to get NPR in their ears, they have fewer reasons to tune in to their local broadcaster.
“I think there’s great opportunity, but what I’m afraid of is that many stations won’t embrace the opportunity and they will have the emperor-has-no-clothes moment,” said Todd Mundt, editorial director of NPR’s Digital Services division in Boston. “They will be revealed as rather pedestrian repeaters of national content.”
